I do not know
that anything impresses a visitor more strongly with the amount of
books sold in the States, than the practice of selling them as it
has been adopted in the railway cars.
Personally the traveler will
find the system very disagreeable - as is everything connected with
these cars. A young man enters during the journey - for the trade
is carried out while the cars are traveling, as is also a very
brisk trade in lollipops, sugar-candy, apples, and ham sandwiches -
the young tradesman enters the car firstly with a pile of
magazines, or of novels bound like magazines. These are chiefly
the "Atlantic," published at Boston, "Harper's Magazine," published
at New York, and a cheap series of novels published at
Philadelphia. As he walks along he flings one at every passenger.
An Englishman, when he is first introduced to this manner of trade,
becomes much astonished. He is probably reading, and on a sudden
he finds a fat, fluffy magazine, very unattractive in its exterior,
dropped on to the page he is perusing. I thought at first that it
was a present from some crazed philanthropist, who was thus
endeavoring to disseminate literature. But I was soon undeceived.
The bookseller, having gone down the whole car and the next,
returned, and beginning again where he had begun before, picked up
either his magazine or else the price of it. Then, in some half
hour, he came again, with an armful or basket of books, and
distributed them in the same way. They were generally novels, but
not always. I do not think that any endeavor is made to assimilate
the book to the expected customer. The object is to bring the book
and the man together, and in this way a very large sale is
effected. The same thing is done with illustrated newspapers. The
sale of political newspapers goes on so quickly in these cars that
no such enforced distribution is necessary. I should say that the
average consumption of newspapers by an American must amount to
about three a day. At Washington I begged the keeper of my
lodgings to let me have a paper regularly - one American newspaper
being much the same to me as another - and my host supplied me daily
with four.
But the numbers of the popular books of the day, printed and sold,
afford the most conclusive proof of the extent to which education
is carried in the States. The readers of Tennyson, Mackay,
Dickens, Bulwer, Collins, Hughes, and Martin Tupper are to be
counted by tens of thousands in the States, to the thousands by
which they may be counted in our own islands. I do not doubt that
I had fully fifteen copies of the "Silver Cord" thrown at my head
in different railway cars on the continent of America. Nor is the
taste by any means confined to the literature of England.
Longfellow, Curtis, Holmes, Hawthorne, Lowell, Emerson, and Mrs.
Stowe are almost as popular as their English rivals.
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